The Best Mascara: Eyeliner Deals & Reviews

Mascara – an absolute must-have for almost every woman. It can completely change a look and make your eyes sparkle. But with the huge selection of mascaras on the market, it's often difficult to find the right one. In this blog post, we'll tell you everything you need to know about mascara – from the different types to clever ways to save money.

What You Should Know

Choosing the right mascara depends on several factors: your lash type, the desired effect, and of course, your budget. Mascara comes in many varieties, mainly differing in their properties and effects. Basically, there's a distinction between thickening, lengthening, volumizing, and waterproof formulas. Thickening mascaras emphasize lashes through their formula, making them appear more flexible and dense. Lengthening mascaras create longer lashes, while volumizing mascaras deliver an intense, full result. Waterproof mascaras stay put even when you're crying or sweating – but they're often a bit more difficult to remove.

The color palette is also diverse. While black is the classic and most intense choice, brown mascaras give a softer, more natural look. The decision often depends on your skin tone and eye color. Darker skin tones often harmonize well with black mascara, while lighter skin tones can benefit from brown mascara. But there are also color mixes or trendy colors that create a special eye makeup look.

Lash extension and volume are two keywords that often come up in connection with mascara. Lash extension is about making your lashes appear longer, often through special brushes that wet the lashes from the root. Volume, on the other hand, creates a fuller, denser look, either through a thicker formula or through brushes that clump the lashes together.

• Consider your lash type: Fine, straight lashes benefit from a lengthening mascara with a fine brush. Short, downward-curving lashes need a more volumizing mascara with a curved brush to lift them.
• Pay attention to brush shape: The shape of the brush has a big influence on the result. Thin brushes are ideal for defining individual lashes, while thick brushes provide more volume.
• Check the ingredients: Look for ingredients that nourish your lashes, such as castor oil or hyaluronic acid.
• Water resistance: Do you need a waterproof mascara, e.g., for special occasions or for sensitive eyes?
• Removal: Make sure the mascara is easy to remove to avoid irritating your eyelids. A good eye makeup remover is your best friend here!